Denim Tears: Strong, Stylish, and Stirring up a Storm
The Genesis of Denim Tears
Dropping in 2019, the impact of luxe streetwear brand Denim Tears has been nothing short of volcanic.
A Vision Rooted in Passion and Heritage
Blasting from the passion and heritage of founder Tremaine Emory, from the start this champion of ethical leisurewear unrepentantly staked its right to centre stage and runway, stealing the narrative from the narrow privilege of high-end fashion to champion the pride and pain of the African American diaspora.
Blending Fashion with Activism
Spearheading the movement to inject meaning, impact and activism into streetwear, high-profile collaborators, fans, and critics alike just can’t turn their gaze away. Blending laidback designs and uncompromisingly high-quality fabrics with woven-in demands for social justice, its fierce authenticity demands attention, signalling confident, relaxed aspiration and success.
Wearing the Message Proudly
Denim Tears clothing wears its rallying cry proudly on its sleeves, chest and very much in the spotlight: wear it, and claim your space.
Tremaine Emory: Visionary Disruptor
A brand so supremely assured is never going to wait for permission, embodied by its activist founder, Tremaine Emory. Raised in Atlanta, Georgia, and Queens, New York, Emory’s culturally rich and diverse upbringing deeply influenced his worldview and creative vision. Introduced by his music retail father to Black history, the foundations of Emory’s craft as a designer and cultural commentator are staked at the intersection of art, culture, and commerce, deploying each to reveal authentic truths through creative mediums.
In demand as a consultant for brands including Stüssy, Marc Jacobs, and Yeezy, Emory’s genius for translating truth into fashion was never going to stay in the shadows.
The Launch of Denim Tears
Launching Denim Tears in 2019, the style house which explores Black history, identity and social justice achieved explosive recognition as a fashion force, activism platform, and inclusive aspirational brand for conscious wearers across every spectrum.
Ever passionate and evolving, hitching your wardrobe to Emory’s skyrocket vision will never be less than thrilling.